Why is demographic information needed?

Your demographic information is used for research purposes only, and only in aggregate to ensure confidentiality.

We are a world leader in research about people, including their talents, opinions, and sources of work-related motivation and satisfaction. To maintain the highest level of research integrity, we constantly check our data in many ways to ensure its reliability and accuracy.

Your responses to demographic questions help guarantee that all Clifton StrengthsFinder results are fair, accurate, and beneficial to all users.